Our Work

 
 

Vocier: Social Photoshoot

Working with Vocier and TRUE Communications, we produced a social media photoshoot, including location scouting, talent casting, wardrobe sourcing and photographing and editing images. All pre-production, production and post-production by SD&C.

 

Cannondale: SystemSix Video VO

Working with Cannondale's road team, SD&C wrote a VO script for the launch of the SystemSix aero road bike. SD&C also facilitated an introduction to the VO artist for the audio recording. Video by client. VO script by SD&C.

 

Competitive Cyclist: RBBG Video - Race Rim

Working with Competitive Cyclist and TRUE Communications, we created five videos for the 2018 Road Bike Buyers Guide. The videos are experiential reviews of four categories of bikes, as well as one video on the experience of buying a bike from CC. All pre-production, script writing, production and post-production done by SD&C.

 

Competitive Cyclist: RBBG Video - Endurance

Working with Competitive Cyclist and TRUE Communications, we created five videos for the 2018 Road Bike Buyers Guide. The videos are experiential reviews of four categories of bikes, as well as one video on the experience of buying a bike from CC. All pre-production, script writing, production and post-production done by SD&C.

 

Competitive Cyclist: RBBG Video - All Road

Working with Competitive Cyclist and TRUE Communications, we created five videos for the 2018 Road Bike Buyers Guide. The videos are experiential reviews of four categories of bikes, as well as one video on the experience of buying a bike from CC. All pre-production, script writing, production and post-production done by SD&C.

 

Competitive Cyclist: RBBG Video - Race Disc

Working with Competitive Cyclist and TRUE Communications, we created five videos for the 2018 Road Bike Buyers Guide. The videos are experiential reviews of four categories of bikes, as well as one video on the experience of buying a bike from CC. All pre-production, script writing, production and post-production done by SD&C.

 

Cannondale: Elevation Magazine

Working with Cannondale's all-road team, SD&C compiled the four mini-magazines (below) into one full-length magazine: Elevation. We wrote an introductory editorial, and contracted Amelia Strong (@amelia.strong) to create original artwork for each section. Images provided by client. Words and design by SD&C.

 

Cannondale: Inyo Forest Slate + SuperX SE Magazine

Working with Cannondale's all-road team, SD&C wrote feature articles, conducted interviews and designed a magazine covering a CA-sized adventure . The adventure composed the primary storytelling, with the bike as a means to the journey. A map and specs help educate the audience on the experience, but the focus remains on the experience facilitated by the product. Images provided by client. Words and design by SD&C.

 

Alchemy: Website + Social Refresh

Collaborating with the team at Alchemy Bicycles, SD&C shot original photography in Alchemy's Denver factory and showroom, as well as recent frames around town. SD&C also rewrote the website copy, added new brand and craft storytelling sections, and designed a new website layout to reflect the premium nature of the boutique brand. SD&C also conducted a social media assessment and presented a social media strategy to compliment the factory and product imagery. Layout, images and words by SD&C.

 

Cannondale: Michigan Slate Magazine

Working with Cannondale's road team, SD&C wrote feature articles, conducted interviews and designed a Slate magazine. The adventure composed the primary storytelling, with the bike as a means to the journey. A specs sheet helps educate the audience on the bike, but the focus remains on the experience facilitated by the product. Images provided by client. Words and design by SD&C.

 

Cannondale: Seattle Touring Apex SE Magazine

Working with Cannondale's road team, SD&C wrote feature articles, conducted interviews and designed a Touring Apex SE magazine. The adventure composed the primary storytelling, with the bike as a means to the journey. A specs sheet helps educate the audience on the bike, but the focus remains on the experience facilitated by the product. Images provided by client. Words and design by SD&C.

 

Cannondale: Colombia SuperX SE Magazine

Working with Cannondale's road team, SD&C wrote feature articles, conducted interviews and designed a SuperX SE magazine. The adventure composed the primary storytelling, with the bike as a means to the journey. A specs sheet helps educate the audience on the bike, but the focus remains on the experience facilitated by the product. Images provided by client. Words and design by SD&C.

 

Cannondale: Synapse True Endurance Stories

Working with Cannondale's road team, SD&C wrote feature articles to describe rider experiences with the new Synapse. After interviewing each rider, we drafted feature articles to capture the emotion of the ride and each rider's engagement with the machine. The adventure remained the priority, with the product as a means to exploration. Images and video by client. Words by SD&C.